Minimalism

Minimalism strips design down to its essential elements, eliminating anything that does not serve a clear purpose. Emerging from fine art in the 1960s, it became the dominant visual language of tech, luxury branding, and editorial design. White space is not empty — it is intentional breathing room.

• Abundant negative (white) space
• Monochromatic or very limited palette
• Clean, geometric typefaces
• Single focal point per composition
• "Less is more" philosophy